The practical guide that gives you the skills to succeed and achieve high performanceDK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.Find out how to improve your performance and boost productivity by prioritising tasks and m..
Even in a tough economy business professionals are always in search of ways to redefine and reassess the components of having a satisfying career and good work/life balance. This book gives ten practical steps for establishing a "portfolio career" option where you have two or more jobs for different..
Do you find it hard to say 'no'? Are you tongue-tied in important meetings? Assert Yourself will help you find your voice and stand up for yourself without appearing aggressive. Full of practical advice on how to change the way you work and live for the better, the book contains a self-assessment qu..
New stories and new processes that outline the fourth stage of awakening of ho'oponopono.Author Joe Vitale's previous book, Zero Limits, presented a unique self-help breakthrough focused on helping overworked, overstressed individuals overcome obstacles and achieve their goals. It was the first book..
In the age of social media, branding is no longer a one-way communication. Now the consumer has a say in your corporate reputation and can transmit your company report card worldwide at any given moment on any given day. It's anarchy out there. Brand Anarchy - by Stephen Waddington and Steve Earl - ..
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and tr..
Part of the Greatest Hits series, Business Greatest Hits by Kevin Duncan is an essential business resource that utilizes an effective and time-efficient approach to mastering the best ideas of modern business and staying up-to-date on topics most widely discussed by upper management.The first ten ch..
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your co..
These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to yo..
The residents of Pepys Road, London - a banker and his shopaholic wife, an elderly woman dying of a brain tumour, the Pakistani family who run the local shop, the young football star from Senegal and his minder - all receive anonymous postcards with a simple message: We Want What You Have. Who is be..
In Science, no-one believes the earth is flat any more. Economists, on the other hand, haven't budged from their original worldview. Market Capitalism depends on seven big ideas: competition, the 'invisible hand', utility, agency theory, pricing, shareholder value, and limited liability. These serve..
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book will be packed with ideas that really work, real-life examples, step-b..
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book intr..
Have you reached a dead end in your current career? Do you want to build a wider variety of skills? Or do you simply feel like finding a new challenge? Whatever your reasons, Change careers successfully will help you do just that. To help you look before you leap, this book includes advice on:Workin..
The return of the best-selling, award-winning economist extraordinaire With the same powerful evidence, and range of reference, as his global bestseller Capital in the Twenty-First Century - and in columns of 700 words, rather than 700 pages - Chronicles sets out Thomas Piketty's analysis of the fin..
Current strategy thinking focuses on what to do, not how to motivate employees, suppliers and business partners to do it. Whether working with employees or with external suppliers, companies are increasingly stumbling with implementing strategy. But why is this happening? And how can we address it? ..
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, diffe..
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from oth..
Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marke..
Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformati..
Dangerous Customer Service provides real help for real people in the real world. This book guides managers through the realities and practicalities of great customer service. Dangerous Customer Service shows the reader how to cover the basics: what customers expect from a service and what they will ..
While we'd all like a quiet life, there are some situations that can't be ignored - a survey by Staffordshire University Business School estimated that 53% of us will be bullied at work at some point during our working life. In offices, workplace bullying is on the rise and discrimination is commonp..
This comprehensive dictionary covers a wide range of topics related to accountancy, including personal finance, investments and company accounts. Ideal for students of accountancy, users without a background in accounting and those working in company accounts departments.'Clear as day...This diction..
„For anyone engaged in eCommerce this book is a must, it will inspire you to test new techniques and hone the ones you’re already using“, Wayne Parrott, Royal Mail. NUME CARTE: ECommerce Marketing- How to Drive Traffic That Buys to Your WebsiteISBN: 9780957312869PRET EDITURA: 75.99AUTOR(i): Chloe Th..
Economics in Minutes condenses key economics concepts into 200 short and easily digested essays. Featuring not only fundamental ideas, such as the role of money and how the stock market works, but also subjects that are increasingly important to us today - unemployment, government debt and corporate..
South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. H..
BEST BUSINESS BOOKS EVER contains incisive digests of the hundred finest and most influential books on business and management of all time. Ranging from Sun Tzu's ART OF WAR to THE CLUETRAIN MANIFESTO, taking in Peter Drucker's PRACTICE OF MANAGEMENT and Tom Peters's IN SEARCH OF EXCELLENCE along th..
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-..
Do you start every day with a 'to do' list? Every year with new resolutions? Do you fantasise about winning the lottery, travelling the world or retiring at forty? Many of us dream big but we never truly believe we can achieve our life's ambitions.But it doesn't have to be like this. It is possible ..
The job market has never been more competitive, and marketing yourself can be tricky. This title offers practical, step-by-step advice on preparing, writing, and presenting an impressive CV that will help you 'get your foot in the door' with prospective employers. Covering essential issues such as i..
Being good at what you do isn't enough to help you climb the career ladder; these days you need to make yourself promotable, which isn't quite the same thing. Being promotable means having that magic mix of great skills and personal qualities that will enable you to meet your targets, build good rel..
'Globalisation' is an extremely popular business buzzword, but people are often unsure about what it actually means - let alone its implications. In Going Global by Michael Moynagh and Richard Worsley, the authors not only explain how we can make sense of globalisation, but also address the 12 quest..
Cash-or the lack of it-keeps small business owners awake at night more than anything else. This one-stop guide to small business finance is invaluable for anyone who needs to raise money to launch or grow a business, or manage the finances of one they run already. The Good Finance Guide covers five ..
Can your business go green? Can it afford not to? Never has our impact on the environment been so relevant as it is today, and organisations of all sizes have an important role to play. The Good Green Guide for Small Businesses guides the reader through taking an environmental audit of their busines..
Written in conjunction with doctorjob.com, the UK's leading graduate website, this book helps students stand out from the crowd, reach their employment goals and get their ideal job. It is impartial, action-oriented and full of clear advice on how to find the ideal job. Career issues are covered in ..
Coaching is very big business. Over the last decade it has become one of the most popular approaches to personal and business development.Coaching books tend to focus on just one method, and just one of five main areas: Executive coaching (for senior business people); Business coaching (for companie..
Thousands of people every year think about starting their own business. Whether you are tired and disillusioned with corporate life, are considering changing career paths in order to spend more time with family, or have been forced to look for alternative ways of working following a credit-crunch re..
Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligent..
Robin Sharma believes there are certain skills and attitudes that allow you to rise to extraordinary success. In his powerful new parable, he offers a story designed to help people from all walks of life to achieve great things. Blake DiFranco is down on his luck, trying to make ends meet. His job i..
Use Lean Six Sigma to transform your business.Lean Six Sigma is a powerful method for improving both the efficiency and quality of projects and operations. In this new book, the team that bought you Lean Six Sigma For Dummies shows you how to take Lean Six Sigma to the next level and manage continua..
What can managers in today's uncertain, unimaginably complex world learn from President Obama's military doctrine and Chinese management style? Charles-Edouard Bouee proposes the adoption of "light footprint" management - comparable to President Barack Obama's military doctrine and similar to the re..
Too many meetings, never enough decisions. Badly-managed meetings are a waste of time, and often they just don't need to happen at all. If you have to chair or arrange meetings, this book will help you to make sure that they're useful and helpful exchanges of information rather than pointless shouti..
Of all the working relationships you have with colleagues, the one with your boss is probably the most important. It can make the difference between looking forward to going to work in the morning, and actively dreading it. Whether you already have a good relationship that you want to build on or a ..
The belief that everything is changing led to the disasters of the dotcom era. This book reminds us that some fundamental rules do still apply by taking readers through 20 imperatives derived from the wisdom of great leaders and management theorists including Peter Drucker, Henry Fayol, Andrew Grove..
The damage that incompetent managers do is incalculable. Every year they wipe tens of billions off the value of companies around the world. But the routinely incompetent behaviour that leads to failure is often covered up, incompetent managers are paid off and the causes of failure are swept under t..
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas..
Multimillion-copy bestselling author of Awaken the Giant Withinand Unlimited Power has created a new 7-step blueprint for securing financial freedom. Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world - from Carl Icahn, to War..
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used b..