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  • A History of Economics. The Past as the Present
    A book explaining the history of economics; including the powerful and vested interests which moulded the theories to their financial advantage; as a means of understanding modern economics. NUME CARTE: A History of Economics. The Past as the PresentISBN: 9780140153958PRET EDITURA: 102.00AUTOR(i): J..
    Fara TVA: 43,99 Lei 43,99 Lei 102,00 Lei
  • Achieving High Performance
    The practical guide that gives you the skills to succeed and achieve high performanceDK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.Find out how to improve your performance and boost productivity by prioritising tasks and m..
    Fara TVA: 23,99 Lei 23,99 Lei 42,00 Lei
  • At Zero: The Final Secrets to Zero Limits the Quest for Miracles Through Ho'oponopono
    New stories and new processes that outline the fourth stage of awakening of ho'oponopono.Author Joe Vitale's previous book, Zero Limits, presented a unique self-help breakthrough focused on helping overworked, overstressed individuals overcome obstacles and achieve their goals. It was the first book..
    Fara TVA: 55,99 Lei 55,99 Lei 104,00 Lei
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
    The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought y..
    Fara TVA: 120,00 Lei 120,00 Lei 120,00 Lei
  • Boosting Sales: Increasing Profits...without Breaking the Bank
    The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-ste..
    Fara TVA: 21,99 Lei 21,99 Lei 62,00 Lei
  • Brand Anarchy: Managing Corporate Reputation
    In the age of social media, branding is no longer a one-way communication. Now the consumer has a say in your corporate reputation and can transmit your company report card worldwide at any given moment on any given day. It's anarchy out there. Brand Anarchy - by Stephen Waddington and Steve Earl - ..
    Fara TVA: 46,99 Lei 46,99 Lei 80,00 Lei
  • Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and tr..
    Fara TVA: 44,99 Lei 44,99 Lei 96,00 Lei
  • Business Adventures - Twelve Classic Tales from the World of Wall Street
    An insightful look at corporate and financial life in America, hailed as a business classic by the likes of Bill Gates and Warren Buffett. NUME CARTE: Business Adventures - Twelve Classic Tales from the World of Wall StreetISBN: 9781473611528PRET EDITURA: 64.00AUTOR(i): John BrooksEDITURA: Hodder & ..
    Fara TVA: 56,99 Lei 56,99 Lei 64,00 Lei
  • Business Greatest Hits: A Masterclass in Modern Business Ideas
    Part of the Greatest Hits series, Business Greatest Hits by Kevin Duncan is an essential business resource that utilizes an effective and time-efficient approach to mastering the best ideas of modern business and staying up-to-date on topics most widely discussed by upper management.The first ten ch..
    Fara TVA: 34,99 Lei 34,99 Lei 62,00 Lei
  • Business Model Generation
    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your co..
    Fara TVA: 132,99 Lei 132,99 Lei 166,00 Lei
  • Buyology: How Everything We Believe About Why We Buy is Wrong
    Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a comple..
    Fara TVA: 34,99 Lei 34,99 Lei 55,00 Lei
  • Can I Change Your Mind? The Craft and Art of Persuasive Writing
    These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to yo..
    Fara TVA: 34,99 Lei 34,99 Lei 62,00 Lei
  • Capital
    The residents of Pepys Road, London - a banker and his shopaholic wife, an elderly woman dying of a brain tumour, the Pakistani family who run the local shop, the young football star from Senegal and his minder - all receive anonymous postcards with a simple message: We Want What You Have. Who is be..
    Fara TVA: 26,99 Lei 26,99 Lei 63,00 Lei
  • Capitalism's Toxic Assumptions: Redefining Next Generation Economics
    In Science, no-one believes the earth is flat any more. Economists, on the other hand, haven't budged from their original worldview. Market Capitalism depends on seven big ideas: competition, the 'invisible hand', utility, agency theory, pricing, shareholder value, and limited liability. These serve..
    Fara TVA: 69,99 Lei 69,99 Lei 154,00 Lei
  • Cash Management: Making Your Business Cash-Rich...Without Breaking the Bank
    The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book will be packed with ideas that really work, real-life examples, step-b..
    Fara TVA: 34,99 Lei 34,99 Lei 62,00 Lei
  • Coaching Essentials: Practical, Proven Techniques for World-class Executive Coaching
    Now a billion dollar industry, executive coaching is one of the fastest-growing sections of the coaching market, and is widely used by senior managers and chief executives in large organisations.In this accessible guide, Patricia Bossons, Jeremy Kourdi and Denis Sartain offer clear explanations of k..
    Fara TVA: 61,99 Lei 61,99 Lei 105,00 Lei
  • Compendiu de cardiologie
    Domeniul dinamic al cardiologiei cu recentele sale schimbari in strategia de management si tehnologie, fac acest nou compendiu cardiologic de buzunar indispensabil. Instrumentele incluse, cum ar fi algoritmii de tratament, tabelele si ilustratiile, fac aceasta carte de buzunar un instrument de refer..
    Fara TVA: 31,99 Lei 31,99 Lei 39,99 Lei
  • Contagious: How to Build Word of Mouth in the Digital Age
    Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from oth..
    Fara TVA: 45,99 Lei 45,99 Lei 55,00 Lei
  • Created in China: How China is Becoming a Global Innovator
    Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformati..
    Fara TVA: 55,99 Lei 55,99 Lei 154,00 Lei
  • Creating Financial Value: A Guide for Senior Executives with No Finance Background
    How many senior executives and managers are able to reach the top with little or no financial training? They may have been appointed to the executive board as a result of their expertise in marketing, HR, sales or IT, yet every board member has a responsibility to make informed decisions on proposed..
    Fara TVA: 55,99 Lei 55,99 Lei 154,00 Lei
  • Dangerous Guide to Leading Innovation: How You Can Turn Your Team into an Innovation Force
    Innovation is the lifeblood of a business organization, and Dangerous Guide to Leading Innovation is the complete guide to innovation leadership: a personal personnel approach about changing your management style, not attempting to uproot behemoth corporate structures, to create an achievement cultu..
    Fara TVA: 23,99 Lei 23,99 Lei 62,00 Lei
  • Deal with Difficult People: How to Cope with Tricky Situations and People
    While we'd all like a quiet life, there are some situations that can't be ignored - a survey by Staffordshire University Business School estimated that 53% of us will be bullied at work at some point during our working life. In offices, workplace bullying is on the rise and discrimination is commonp..
    Fara TVA: 25,99 Lei 25,99 Lei 43,00 Lei
  • Delighting Your Customers: Delivering Excellent Customer Service...Without Breaking the Bank
    The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-..
    Fara TVA: 22,99 Lei 22,99 Lei 62,00 Lei
  • Dictionary of Accounting: Over 6000 Terms Clearly Defined
    This comprehensive dictionary covers a wide range of topics related to accountancy, including personal finance, investments and company accounts. Ideal for students of accountancy, users without a background in accounting and those working in company accounts departments.'Clear as day...This diction..
    Fara TVA: 34,99 Lei 34,99 Lei 62,00 Lei
  • Dictionary of Business
    A dictionary of the basic business vocabulary used in both British and American English. It contains thousands of basic business terms. The terms cover all aspects of business life from the office to the stock exchange and international trade fairs. The vocabulary covers all aspects of everyday busi..
    Fara TVA: 22,99 Lei 22,99 Lei 56,00 Lei
  • ECommerce Marketing- How to Drive Traffic That Buys to Your Website
    „For anyone engaged in eCommerce this book is a must, it will inspire you to test new techniques and hone the ones you’re already using“, Wayne Parrott, Royal Mail. NUME CARTE: ECommerce Marketing- How to Drive Traffic That Buys to Your WebsiteISBN: 9780957312869PRET EDITURA: 64.00AUTOR(i): Chloe Th..
    Fara TVA: 36,99 Lei 36,99 Lei 64,00 Lei
  • Economics in Minutes: 200 Key Concepts Explained in an Instant
    Economics in Minutes condenses key economics concepts into 200 short and easily digested essays. Featuring not only fundamental ideas, such as the role of money and how the stock market works, but also subjects that are increasingly important to us today - unemployment, government debt and corporate..
    Fara TVA: 47,99 Lei 47,99 Lei 63,00 Lei
  • Essential Business Books: The World's Best Business Writing at a Glance
    BEST BUSINESS BOOKS EVER contains incisive digests of the hundred finest and most influential books on business and management of all time. Ranging from Sun Tzu's ART OF WAR to THE CLUETRAIN MANIFESTO, taking in Peter Drucker's PRACTICE OF MANAGEMENT and Tom Peters's IN SEARCH OF EXCELLENCE along th..
    Fara TVA: 49,99 Lei 49,99 Lei 117,00 Lei
  • Excellent Employment: Hiring the Best People to Help Your Business Grow
    The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-..
    Fara TVA: 31,99 Lei 31,99 Lei 56,00 Lei
  • Finance for Freelancers: How to Get Started and Make Sure You Get Paid
    Many of us dream of the freedom afforded by working freelance, however, the daunting task of organising your own finances can be enough to put most people off. This book explains in an accessible and down-to-earth style what you need to consider before taking the plunge and how to keep on top of you..
    Fara TVA: 34,99 Lei 34,99 Lei 65,00 Lei
  • Five Star Service: How to Deliver Exceptional Customer Service
    Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think!Michael Heppell is ..
    Fara TVA: 40,99 Lei 40,99 Lei 78,00 Lei
  • Franchising: Making Franchising Work for You without Breaking the Bank
    The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-..
    Fara TVA: 22,99 Lei 22,99 Lei 56,00 Lei
  • Freefall: Free Markets and the Sinking of the Global Economy
    'Bang on the money . . . both welcome and important . . . the economist unafraid to ask tough questions . . . we need more of his ilk'  Will Hutton, ObserverWhen the world economy went into freefall, so too did our unquestioning faith in markets. But what happens now? Are bailouts and stern lectures..
    Fara TVA: 68,00 Lei 68,00 Lei 68,00 Lei
  • Get Shit Done! From spare room to boardroom in 1,000 days
    Do you start every day with a 'to do' list? Every year with new resolutions? Do you fantasise about winning the lottery, travelling the world or retiring at forty? Many of us dream big but we never truly believe we can achieve our life's ambitions.But it doesn't have to be like this. It is possible ..
    Fara TVA: 44,99 Lei 44,99 Lei 88,00 Lei
  • Globalization and Its Discontents
    From Nobel laureate Joseph Stiglitz, "Globalization and its Discontents" is the bestselling expose of the all-powerful organizations that control our lives. Our world is changing. Globalization is not working. It is hurting those it was meant to help. And now, the tide is turning...As chief economis..
    Fara TVA: 68,00 Lei 68,00 Lei 68,00 Lei
  • Go Freelance: How to Succeed at Being Your Own Boss
    Deciding to leave the security of a permanent job and go freelance is a brave decision - and is not to be taken lightly. However, as long as you manage your time, work-flow, contacts, and money, it may turn out to be the best career move you ever made! Go freelance is packed with essential advice, i..
    Fara TVA: 24,99 Lei 24,99 Lei 43,00 Lei
  • Going Global: Key Questions for the 21st Century
    'Globalisation' is an extremely popular business buzzword, but people are often unsure about what it actually means - let alone its implications. In Going Global by Michael Moynagh and Richard Worsley, the authors not only explain how we can make sense of globalisation, but also address the 12 quest..
    Fara TVA: 28,99 Lei 28,99 Lei 80,00 Lei
  • Good Finance Guide for Small Businesses: How to Raise, Manage and Grow Your Company's Cash
    Cash-or the lack of it-keeps small business owners awake at night more than anything else. This one-stop guide to small business finance is invaluable for anyone who needs to raise money to launch or grow a business, or manage the finances of one they run already. The Good Finance Guide covers five ..
    Fara TVA: 51,99 Lei 51,99 Lei 92,00 Lei
  • Good Green Guide for Small Businesses: How to Change the Way Your Business Works for the Better
    Can your business go green? Can it afford not to? Never has our impact on the environment been so relevant as it is today, and organisations of all sizes have an important role to play. The Good Green Guide for Small Businesses guides the reader through taking an environmental audit of their busines..
    Fara TVA: 27,99 Lei 27,99 Lei 80,00 Lei
  • Great First Job Guide: Get it, Keep it Love it
    Written in conjunction with doctorjob.com, the UK's leading graduate website, this book helps students stand out from the crowd, reach their employment goals and get their ideal job. It is impartial, action-oriented and full of clear advice on how to find the ideal job. Career issues are covered in ..
    Fara TVA: 22,99 Lei 22,99 Lei 56,00 Lei
  • How to Become a Great Boss: Winning Rules for Getting and Keeping the Best Employees
    The workplace is now smarter and more competitive than ever, so it pays for managers to be alert to the ways that good staff can be attracted and motivated. Bestselling author Jeffrey J. Fox has created "How To Become A Great Boss" for anyone who manages staff and wants to inspire excellence and loy..
    Fara TVA: 21,99 Lei 21,99 Lei 40,46 Lei
  • How to Fail at Almost Everything and Still Win Big
    How do you go from hapless office worker to world-famous cartoonist and bestselling author in just a few years? No career guide can answer that, and not even Scott Adams (who actually did it) can give you a road map that works for everyone. But there's a lot to learn from his personal story, and a l..
    Fara TVA: 41,99 Lei 41,99 Lei 102,00 Lei
  • How to Save Your Life: Sack Your Boss, Start Your Own Business, Find Your Passion
    Thousands of people every year think about starting their own business. Whether you are tired and disillusioned with corporate life, are considering changing career paths in order to spend more time with family, or have been forced to look for alternative ways of working following a credit-crunch re..
    Fara TVA: 44,99 Lei 44,99 Lei 80,00 Lei
  • Humanistic Business: Profit Through People with Passion and Purpose
    People increasingly want to support businesses that operate with a moral code; businesses they know, like and trust. The global trend for 'conscious' business has become increasingly important with the palpable shift away from companies, organisations or governments that act unethically. 'Humanistic..
    Fara TVA: 86,99 Lei 86,99 Lei 154,00 Lei
  • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
    "Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly." - Robert B. Cialdini, author of InfluenceTo envision the future is one thing, getting others to go there with you is another. By harnessing t..
    Fara TVA: 95,00 Lei 95,00 Lei 95,00 Lei
  • In Good Company: The Essential Business Start-up Guide for Women
    In Good Company is a must-read for all women who are thinking of starting their own business. Written by Rebecca Jordan and Kirsty Weir, Young Entrepreneurs of the Year 2003, In Good Company will inspire women of all ages and backgrounds to gain the confidence, contacts and knowledge they need to se..
    Fara TVA: 21,99 Lei 21,99 Lei 62,00 Lei
  • Interview Others: How to Spot the Perfect Candidate
    Interviewing prospective job candidates can be a real challenge, and sometimes the interviewers are just as nervous as the interviewee! If you are new to interviewing and need to learn some essential skills, Interview Others is the book for you. Full of advice on how to get the best from others and ..
    Fara TVA: 18,99 Lei 18,99 Lei 43,00 Lei
  • Leader Who Had No Title
    Robin Sharma believes there are certain skills and attitudes that allow you to rise to extraordinary success. In his powerful new parable, he offers a story designed to help people from all walks of life to achieve great things. Blake DiFranco is down on his luck, trying to make ends meet. His job i..
    Fara TVA: 46,99 Lei 46,99 Lei 57,00 Lei