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  • A History of Economics. The Past as the Present
    A book explaining the history of economics; including the powerful and vested interests which moulded the theories to their financial advantage; as a means of understanding modern economics. NUME CARTE: A History of Economics. The Past as the PresentISBN: 9780140153958PRET EDITURA: 102.00AUTOR(i): J..
    Fara TVA: 75,99 Lei 75,99 Lei 102,00 Lei
  • Achieving High Performance
    The practical guide that gives you the skills to succeed and achieve high performanceDK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.Find out how to improve your performance and boost productivity by prioritising tasks and m..
    Fara TVA: 26,99 Lei 26,99 Lei 42,00 Lei
  • And What Do You Do? 10 Steps to Creating a Portfolio Career
    Even in a tough economy business professionals are always in search of ways to redefine and reassess the components of having a satisfying career and good work/life balance. This book gives ten practical steps for establishing a "portfolio career" option where you have two or more jobs for different..
    Fara TVA: 36,99 Lei 36,99 Lei 80,00 Lei
  • Assert Yourself: How to Find Your Voice and Make Your Mark
    Do you find it hard to say 'no'? Are you tongue-tied in important meetings? Assert Yourself will help you find your voice and stand up for yourself without appearing aggressive. Full of practical advice on how to change the way you work and live for the better, the book contains a self-assessment qu..
    Fara TVA: 19,99 Lei 19,99 Lei 43,00 Lei
  • At Zero: The Final Secrets to Zero Limits the Quest for Miracles Through Ho'oponopono
    New stories and new processes that outline the fourth stage of awakening of ho'oponopono.Author Joe Vitale's previous book, Zero Limits, presented a unique self-help breakthrough focused on helping overworked, overstressed individuals overcome obstacles and achieve their goals. It was the first book..
    Fara TVA: 127,36 Lei 127,36 Lei 143,99 Lei
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
    The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought y..
    Fara TVA: 130,99 Lei 130,99 Lei 130,99 Lei
  • Brand Anarchy: Managing Corporate Reputation
    In the age of social media, branding is no longer a one-way communication. Now the consumer has a say in your corporate reputation and can transmit your company report card worldwide at any given moment on any given day. It's anarchy out there. Brand Anarchy - by Stephen Waddington and Steve Earl - ..
    Fara TVA: 36,99 Lei 36,99 Lei 80,00 Lei
  • Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and tr..
    Fara TVA: 113,99 Lei 113,99 Lei 113,99 Lei
  • Business Adventures - Twelve Classic Tales from the World of Wall Street
    An insightful look at corporate and financial life in America, hailed as a business classic by the likes of Bill Gates and Warren Buffett. NUME CARTE: Business Adventures - Twelve Classic Tales from the World of Wall StreetISBN: 9781473611528PRET EDITURA: 83.99AUTOR(i): John BrooksEDITURA: Hodder & ..
    Fara TVA: 76,10 Lei 76,10 Lei 83,99 Lei
  • Business Essential
    New abridged and updated first-time paperback edition of the international bestseller Business Essential.This is the essential comprehensive guide to the world of work and careers with wide-ranging content to solve the most common business issues for corporate managers, small business owners and bus..
    Fara TVA: 55,99 Lei 55,99 Lei 123,00 Lei
  • Business Greatest Hits: A Masterclass in Modern Business Ideas
    Part of the Greatest Hits series, Business Greatest Hits by Kevin Duncan is an essential business resource that utilizes an effective and time-efficient approach to mastering the best ideas of modern business and staying up-to-date on topics most widely discussed by upper management.The first ten ch..
    Fara TVA: 20,99 Lei 20,99 Lei 62,00 Lei
  • Business Model Generation
    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your co..
    Fara TVA: 204,99 Lei 204,99 Lei 204,99 Lei
  • Buyology: How Everything We Believe About Why We Buy is Wrong
    Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a comple..
    Fara TVA: 46,99 Lei 46,99 Lei 55,00 Lei
  • Can I Change Your Mind? The Craft and Art of Persuasive Writing
    These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to yo..
    Fara TVA: 40,99 Lei 40,99 Lei 62,00 Lei
  • Capital
    The residents of Pepys Road, London - a banker and his shopaholic wife, an elderly woman dying of a brain tumour, the Pakistani family who run the local shop, the young football star from Senegal and his minder - all receive anonymous postcards with a simple message: We Want What You Have. Who is be..
    Fara TVA: 29,13 Lei 29,13 Lei 67,99 Lei
  • Capitalism's Toxic Assumptions: Redefining Next Generation Economics
    In Science, no-one believes the earth is flat any more. Economists, on the other hand, haven't budged from their original worldview. Market Capitalism depends on seven big ideas: competition, the 'invisible hand', utility, agency theory, pricing, shareholder value, and limited liability. These serve..
    Fara TVA: 69,99 Lei 69,99 Lei 154,00 Lei
  • Cash Management: Making Your Business Cash-Rich...Without Breaking the Bank
    The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book will be packed with ideas that really work, real-life examples, step-b..
    Fara TVA: 20,99 Lei 20,99 Lei 62,00 Lei
  • Change Careers Successfully: How to Make a Job Switch Work for You
    Have you reached a dead end in your current career? Do you want to build a wider variety of skills? Or do you simply feel like finding a new challenge? Whatever your reasons, Change careers successfully will help you do just that. To help you look before you leap, this book includes advice on:Workin..
    Fara TVA: 19,99 Lei 19,99 Lei 43,00 Lei
  • Coaching Essentials: Practical, Proven Techniques for World-class Executive Coaching
    Now a billion dollar industry, executive coaching is one of the fastest-growing sections of the coaching market, and is widely used by senior managers and chief executives in large organisations.In this accessible guide, Patricia Bossons, Jeremy Kourdi and Denis Sartain offer clear explanations of k..
    Fara TVA: 47,99 Lei 47,99 Lei 105,00 Lei
  • Collaboration Strategy: How to Get What You Want from Employees, Suppliers and Business Partners
    Current strategy thinking focuses on what to do, not how to motivate employees, suppliers and business partners to do it. Whether working with employees or with external suppliers, companies are increasingly stumbling with implementing strategy. But why is this happening? And how can we address it? ..
    Fara TVA: 83,99 Lei 83,99 Lei 184,00 Lei
  • Competitive Strategy
    Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, diffe..
    Fara TVA: 128,99 Lei 128,99 Lei 128,99 Lei
  • Contagious: How to Build Word of Mouth in the Digital Age
    Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from oth..
    Fara TVA: 67,99 Lei 67,99 Lei 67,99 Lei
  • Content Marketing Strategies For Dummies
    Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marke..
    Fara TVA: 123,68 Lei 123,68 Lei 166,99 Lei
  • Created in China: How China is Becoming a Global Innovator
    Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformati..
    Fara TVA: 118,99 Lei 118,99 Lei 154,00 Lei
  • Creating Financial Value: A Guide for Senior Executives with No Finance Background
    How many senior executives and managers are able to reach the top with little or no financial training? They may have been appointed to the executive board as a result of their expertise in marketing, HR, sales or IT, yet every board member has a responsibility to make informed decisions on proposed..
    Fara TVA: 53,99 Lei 53,99 Lei 154,00 Lei
  • Crucial Conversations Tools for Talking When Stakes are High
    Focuses on those defining moments that literally shape our lives, our relationships, and our world. This book is exploded onto the scene and revolutionized the way millions of people communicate when stakes are high.  NUME CARTE: Crucial Conversations Tools for Talking When Stakes are HighISBN: 9780..
    Fara TVA: 120,99 Lei 120,99 Lei 120,99 Lei
  • Dangerous Customer Service: Dangerously Great Customer Service...How to Achieve it and Maintain it
    Dangerous Customer Service provides real help for real people in the real world. This book guides managers through the realities and practicalities of great customer service. Dangerous Customer Service shows the reader how to cover the basics: what customers expect from a service and what they will ..
    Fara TVA: 47,99 Lei 47,99 Lei 62,00 Lei
  • Deal with Difficult People: How to Cope with Tricky Situations and People
    While we'd all like a quiet life, there are some situations that can't be ignored - a survey by Staffordshire University Business School estimated that 53% of us will be bullied at work at some point during our working life. In offices, workplace bullying is on the rise and discrimination is commonp..
    Fara TVA: 19,99 Lei 19,99 Lei 43,00 Lei
  • Dictionary of Accounting: Over 6000 Terms Clearly Defined
    This comprehensive dictionary covers a wide range of topics related to accountancy, including personal finance, investments and company accounts. Ideal for students of accountancy, users without a background in accounting and those working in company accounts departments.'Clear as day...This diction..
    Fara TVA: 20,99 Lei 20,99 Lei 62,00 Lei
  • Dictionary of Business
    A dictionary of the basic business vocabulary used in both British and American English. It contains thousands of basic business terms. The terms cover all aspects of business life from the office to the stock exchange and international trade fairs. The vocabulary covers all aspects of everyday busi..
    Fara TVA: 27,99 Lei 27,99 Lei 56,00 Lei
  • Direct and Digital Marketing in Practice
    New and updated, this practical manual is the most comprehensive resource for understanding the playing field in direct and digital marketing for industry professionals and is now required reading for student accreditation by the Institute of Direct Marketing.Topics covered include the new marketing..
    Fara TVA: 97,99 Lei 97,99 Lei 215,00 Lei
  • ECommerce Marketing- How to Drive Traffic That Buys to Your Website
    „For anyone engaged in eCommerce this book is a must, it will inspire you to test new techniques and hone the ones you’re already using“, Wayne Parrott, Royal Mail. NUME CARTE: ECommerce Marketing- How to Drive Traffic That Buys to Your WebsiteISBN: 9780957312869PRET EDITURA: 75.99AUTOR(i): Chloe Th..
    Fara TVA: 66,48 Lei 66,48 Lei 75,99 Lei
  • Economics in Minutes: 200 Key Concepts Explained in an Instant
    Economics in Minutes condenses key economics concepts into 200 short and easily digested essays. Featuring not only fundamental ideas, such as the role of money and how the stock market works, but also subjects that are increasingly important to us today - unemployment, government debt and corporate..
    Fara TVA: 75,99 Lei 75,99 Lei 75,99 Lei
  • Excellent Employment: Hiring the Best People to Help Your Business Grow
    The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-..
    Fara TVA: 42,99 Lei 42,99 Lei 56,00 Lei
  • Finance for Freelancers: How to Get Started and Make Sure You Get Paid
    Many of us dream of the freedom afforded by working freelance, however, the daunting task of organising your own finances can be enough to put most people off. This book explains in an accessible and down-to-earth style what you need to consider before taking the plunge and how to keep on top of you..
    Fara TVA: 40,99 Lei 40,99 Lei 65,00 Lei
  • Five Star Service: How to Deliver Exceptional Customer Service
    Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think!Michael Heppell is ..
    Fara TVA: 74,86 Lei 74,86 Lei 98,99 Lei
  • Franchising: Making Franchising Work for You without Breaking the Bank
    The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-..
    Fara TVA: 25,99 Lei 25,99 Lei 56,00 Lei
  • Freefall: Free Markets and the Sinking of the Global Economy
    'Bang on the money . . . both welcome and important . . . the economist unafraid to ask tough questions . . . we need more of his ilk'  Will Hutton, ObserverWhen the world economy went into freefall, so too did our unquestioning faith in markets. But what happens now? Are bailouts and stern lectures..
    Fara TVA: 42,99 Lei 42,99 Lei 68,00 Lei
  • Get Shit Done! From spare room to boardroom in 1,000 days
    Do you start every day with a 'to do' list? Every year with new resolutions? Do you fantasise about winning the lottery, travelling the world or retiring at forty? Many of us dream big but we never truly believe we can achieve our life's ambitions.But it doesn't have to be like this. It is possible ..
    Fara TVA: 40,99 Lei 40,99 Lei 88,00 Lei
  • Get That Job: CV's: How to Stand Out from the Crowd
    The job market has never been more competitive, and marketing yourself can be tricky. This title offers practical, step-by-step advice on preparing, writing, and presenting an impressive CV that will help you 'get your foot in the door' with prospective employers. Covering essential issues such as i..
    Fara TVA: 33,99 Lei 33,99 Lei 43,00 Lei
  • Going Global: Key Questions for the 21st Century
    'Globalisation' is an extremely popular business buzzword, but people are often unsure about what it actually means - let alone its implications. In Going Global by Michael Moynagh and Richard Worsley, the authors not only explain how we can make sense of globalisation, but also address the 12 quest..
    Fara TVA: 27,99 Lei 27,99 Lei 80,00 Lei
  • Good Finance Guide for Small Businesses: How to Raise, Manage and Grow Your Company's Cash
    Cash-or the lack of it-keeps small business owners awake at night more than anything else. This one-stop guide to small business finance is invaluable for anyone who needs to raise money to launch or grow a business, or manage the finances of one they run already. The Good Finance Guide covers five ..
    Fara TVA: 31,99 Lei 31,99 Lei 92,00 Lei
  • Great First Job Guide: Get it, Keep it Love it
    Written in conjunction with, the UK's leading graduate website, this book helps students stand out from the crowd, reach their employment goals and get their ideal job. It is impartial, action-oriented and full of clear advice on how to find the ideal job. Career issues are covered in ..
    Fara TVA: 25,99 Lei 25,99 Lei 56,00 Lei
  • Green Money: How to Save and Invest Ethically (Financial Intelligence)
    In 2007, the amount of money invested ethically reached almost GBP9 billion and over 750,000 ethical bank accounts have been opened. But exactly what counts as investing 'ethically'? And how do you find out what the relevant options are? The combination of environmental factors such as climate chang..
    Fara TVA: 27,99 Lei 27,99 Lei 65,00 Lei
  • How Coaching Works: The Essential Guide to the History and Practice of Effective Coaching
    Coaching is very big business. Over the last decade it has become one of the most popular approaches to personal and business development.Coaching books tend to focus on just one method, and just one of five main areas: Executive coaching (for senior business people); Business coaching (for companie..
    Fara TVA: 60,99 Lei 60,99 Lei 92,00 Lei
  • How to Become a Great Boss: Winning Rules for Getting and Keeping the Best Employees
    The workplace is now smarter and more competitive than ever, so it pays for managers to be alert to the ways that good staff can be attracted and motivated. Bestselling author Jeffrey J. Fox has created "How To Become A Great Boss" for anyone who manages staff and wants to inspire excellence and loy..
    Fara TVA: 33,99 Lei 33,99 Lei 40,46 Lei
  • How to Fail at Almost Everything and Still Win Big
    How do you go from hapless office worker to world-famous cartoonist and bestselling author in just a few years? No career guide can answer that, and not even Scott Adams (who actually did it) can give you a road map that works for everyone. But there's a lot to learn from his personal story, and a l..
    Fara TVA: 102,00 Lei 102,00 Lei 102,00 Lei
  • How to Save Your Life: Sack Your Boss, Start Your Own Business, Find Your Passion
    Thousands of people every year think about starting their own business. Whether you are tired and disillusioned with corporate life, are considering changing career paths in order to spend more time with family, or have been forced to look for alternative ways of working following a credit-crunch re..
    Fara TVA: 26,99 Lei 26,99 Lei 80,00 Lei